New Mardi Gras (NMG) has launched a new website to complement the launch of its season guide this week, and help attract interstate and international visitors to the 2010 Sydney Gay and Lesbian Mardi Gras Festival.

The website, which includes extensive use of video and images, also includes tools for sharing content via social media websites such as Facebook and Twitter.

“Along with the season guide, our website is our most important marketing tool,” said NMG Head of Marketing & Communications. Damien Eames.

“It is particularly important in selling Mardi Gras to international audiences … We have an amazing season approaching and now we want the world to know.”

The website is accessible at www.mardigras.org.au .

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