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Elton John hits the Yellow Dirt Road |
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Monday, 21 April 2008 |
 The Territory Government is enticing Elton John
fans and music lovers to visit Darwin for a truly unique travel experience.
The Minister for Tourism, Kon Vatskalis, said the government has begun a national promotion encouraging Australians to come to
Darwin to see Elton John’s concert and also experience an inspirational travel
adventure.
“We’re offering the perfect holiday package – a
concert by one of the world’s greatest performers and a holiday in the Top
End,” Vatskalis said.
“Territory Discoveries -
an NT Government Business Division - has developed a travel package that
includes concert tickets, hotel accommodation, car rental, and crocodile-themed
day tours coinciding with the Elton John concert on 17 May at Marrara
Stadium.
“We’re advertising this package within
a promotion page on the Territory Discoveries website, and will also promote it
in digital media advertising and print advertising in Sydney, Melbourne and
Brisbane.”
A special Elton John concert flyer
promoting the travel package is also being created for distribution within
retail travel stores and at trade activities.
Additionally, the NT Government is looking at opportunities to promote
Elton John travel packages in Singapore, targeting those in Asia who miss out
on tickets to the local concert planned for early May.
The Elton John promotion page is
available online at: www.territorydiscoveries.com/eltonjohn
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